The Sport and Activity planning tool has been developed by the London Health Observatory (LHO) and Make Sport Fun for the Department of Health and NHS partners, and based on Sport England’s proprietary Market Segmentation tool. To aid organisations to target new sport and physical activity opportunities in communities where they are needed most.

This planning tool allows you to quickly and easily map where people who are interested in playing different sports live in your borough. It also allows you to see where any of the 19 sporting segments live. This means that you can now plan and target your marketing much more quickly, cheaply and easily.

In the past this kind of planning would only have been possible with the help of a GIS analyst. This planning tool puts that kind of insight and intelligence directly into your hands for free.

It uses data from the multi-million pound Active People survey, Taking Part survey and Experian’s mosaic tool, and was built by the London Health Observatory.

To view the tool you will need the free Adobe Flash player. Click here to download the Flash player

Click below to launch the sport and activity planning tool

Date	Title	Format	View
15 Mar 2010	Background to the sport and activity planning tool
15 Mar 2010	Making the best use of the sport and activity planning tool
15 Mar 2010	What is market segmentation?

We welcome any queries or feedback on the tool. Let us know if anything is unclear, confusing or not functioning for you, by e-mailing us