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Page last updated: Tue, 27 Nov 2012 17:15:22 GMT



Sport and activity planning tool

The first Sport and Activity planning tool was developed by the London Health Observatory (LHO) and Make Sport Fun for the Department of Health and NHS partners, and based on Sport England’s proprietary Market Segmentation tool. The tool was originally published in March 2010 to aid organisations to target new sport and physical activity opportunities in communities where they are needed most.

The tool allowed you to quickly and easily map where people who are interested in playing different sports live in your borough. It also allowed you to see where any of the 19 sporting segments live. This means that you can now plan and target your marketing much more quickly, cheaply and easily.

Make Sport Fun has since updated the tool and the current version is now available at:http://segments.sportengland.org/